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This is a unique and powerful film, and is an example of what we in India know as the Bollywood masala movie. An Aiyyaa is a confluence of different types of cinematic art, with beautiful songs and dances, an earnest love story (ala Romeo and Juliet), lavish costumes (ala Oscar Wilde), melodrama (ala Jim Carrey) etc. It is a blend of all the elements that make up what we know as Bollywood movies. You could say this film is closer to the Hollywood musical. The film starts with a song and dance sequence, where Nandini (Charmi) and Sudeep (played by the same actor) sing and dance in an empty bungalow. They have just met, and it's love at first sight. Within minutes they're doing a tango on a table, singing "Romeo you have killed me", as if the clock has stopped. The next morning, Sudeep goes into another room to get some coffee, and comes back to find Nandini gone... The soundtrack of the film was composed by Ajay Atul and released on 9 October 2012. The song "Aaromale" from the film became a chartbuster, while others like "Beedi Jalaile" and "Beera Beera" were super hits. The music received critical acclaim. According to Planet Bollywood, "Ajay atul has managed to score wins on all fronts with his music in Aiyyaa... Every song in Aiyyaa is a winner."The movie's official trailer was released on 17 January 2012. The film released on 12 March 2012. According to "The Hindu", "Aiyyaa" is the official Hindi remake of the 2011 Malayalam film "Manjadikuru" directed by Baiju Kottarakara. Producer Raghu Menon said in an interview that he came up with the idea to remake it into a Bollywood film because he was impressed with its characters, screenplay, music and cinematography. There are minor changes in the story line of this film - for example, Nandini is a dancer in Kerala while she is a musician in Mumbai; Sudeep is the landlady's son in Kerala while he's her tenant in Mumbai, etc. The lead actors in the Malayalam film, Prathap Pothen and Manjula Vijayakumar, have been replaced by Raghuvir Yadav and Suhasini Mulay respectively. The film was a success at the box office. It had a great opening weekend at multiplexes in Mumbai, Delhi and Pune. The film did well in many North Indian cities also, whereas the response in South India was average. This movie was a hit from day 1 from release to till its last week of release.The film has been criticised for being similar to Hollywood musicals such as "West Side Story" and "Grease". cfa1e77820
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